While blogging started as a way for anyone to share their ideas online, the last decade has proven that this type of website also works as an effective content marketing tool. Blogs can help establish immediate trust between brands and their consumers and positively influence sales. In fact, business websites that publish regularly on their company blog produce an average of 67% more monthly leads than companies that don’t blog. That being said, all blogs—business or personal—face the same dilemma: People will likely skim the content rather than read it word for word. However, you can implement blog post formatting … Continue reading How to format your blog: 7 tips to better engage your readers