A few years ago I was working on my third book which is titled; 100 Australian Legends – The People Who Shaped A Nation. I spent seventeen years meeting, photographing & interviewing 100 Iconic Australians. One of the legends I met & interviewed was Frank Lowy who is the founder of Westfield Shopping Centres. Mr Lowy is a multi billionaire & obviously a very busy person. I knew to get his attention I had to approach him in a different way. I knew that if I sent an email to Westfield that it would be unlikely that it would get … Continue reading Writing A Letter For Business