National Hot Cross Bun Day is back! On Friday, March 13, more than 500 Bakers Delight bakeries across Australiawill be giving away 300 free hot cross buns at each store — that’s over 150,000 freshly baked buns up for grabs nationwide.
Following the overwhelming response to last year’s inaugural National Hot Cross Bun Day, Bakers Delight is cementing the event as an annual tradition to kick off the Easter season. Whether you’re a fan of Traditional, Choc Chip or Apple & Cinnamon, there’s a free hot cross bun waiting for you — no purchase required — for the first 300 customers through the door at each bakery.
“Last year’s National Hot Cross Bun Day exceeded all our expectations. We had queues out the door before opening and the energy was incredible,” said Jodi Murray-Freedman, Chief Marketing Officer at Bakers Delight. “It’s become a highlight for our customers and our team — a proper celebration of the Easter season and a chance to share what we do best with the community. We’re expecting even bigger crowds this year.”
National Hot Cross Bun Day falls right in the heart of Bakers Delight’s busiest period. Between January and April, the bakery chain produces around 18 million freshly baked hot cross buns, with around 4.2 million coming out of the ovens during Easter week alone — that’s roughly seven buns every second.
Participating bakeries will open their doors at regular trading hours on Friday, March 13, with free buns distributed on a first-come, first-served basis until the allocation per bakery runs out. For participating stores and more information, visit the Bakers Delight website.
As you plan your visit, why not make a simple ritual of it? Grab a free hot cross bun, pour a warm cup of coffee, sit down with a pen and paper, and take a moment to write a letter — to a friend, a family member, or even yourself — and reflect on the simple joys of community, connection and tradition.
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